Getting Lost in Entrepreneurship


by Brandon Steiner July 24, 2016 0 Comments

I think where people get lost in “entrepreneurship,” since it has become such a buzzword, frankly, is they come up with an idea and they’re all excited about putting that idea into action. It could be a great product they've thought of - something everybody needs (or so they think) and they feel this amazing product has to be packaged and sold as soon as possible.

I want to let you know that my best entrepreneurial ideas came to me when I was solving rather than selling. Oftentimes, solving the dilemma was what led me to a really good idea and that idea flourished because it provided a solution to the problem at hand.

The most successful businesses are the ones that improve upon an already-existing product or service.

For instance, before I began to market dirt, I was solely selling high-priced sports memorabilia and autographed items predominantly to clients who consisted of an affluent status.  It was, for this reason, I realized that I was limiting my customer base and my capital by neglecting to cater to the needs of everyone else.  I solved the problem by taking an affordable asset, dirt, and putting that into a variety of different forms to create compelling products (baseball cases, dirt maps, photos, etc.). This was still of value and it could be sold on a lower price scale.

When finding a solution to a problem you have, always show good leadership and try to understand how the idea works; why people need this idea; why they need this special thing–whether it’s an app, or whether it’s a new phone or whether it’s a new way to listen to music or anything.

Take your focus off of selling and concentrate on solutions instead, and watch your ideas blossom into opportunities that may very well pave the way for a successful business.

What problems do you see in your day to day life that you may be able to provide solutions for?

In what ways would it be possible to turn those solutions into business ideas?




Brandon Steiner
Brandon Steiner

Author

Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.




Also in "What Else?" Blog

The Easiest $5 I Ever Made
The Easiest $5 I Ever Made

by Brandon Steiner June 23, 2017 0 Comments

Here's a valuable lesson about the easiest $5 I ever made.

Read More

It's Time To Get Your Sh*t Together
It's Time To Get Your Sh*t Together

by Brandon Steiner June 21, 2017 0 Comments

On the most recent episode of my podcast, Unplugged with Brandon Steiner, I spoke with best selling author Sarah Knight on her new book Get Your Sh*t Together.

Read More

1 View Can Change Everything
1 View Can Change Everything

by Brandon Steiner June 19, 2017 0 Comments

You never know how something you write is going to resonate with someone that may be interested in starting or furthering their business with you.

Read More