If your business was a hotel, what would it be? A Days Inn, Red Roof, Marriott or Hyatt? How about the Plaza, or the Four Seasons?
Realize what you are and own it. There is nothing wrong with a Days Inn or a Red Roof, as long as you run things right.
It goes back to my concept of management vs. leadership:
Great managers know what they did yesterday, what they are doing today and what they are doing tomorrow.
Great leaders know who they were yesterday, know who they are today and know what they want to be tomorrow.
Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.
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