The NFL seems to be in a downward spiral and thinking about all these NFL players who still find it in them to kneel each Sunday, I am reminded of another story about how Ed Koch got himself in trouble when he ran for governor in 1982.
I was a big fan of Ed Koch. He was a great mayor for the city of New York, but he got himself into trouble when he didn’t know how to talk to his audience.
Speaking on a potential move to Albany, Koch said, “Have you ever lived in the suburbs? It’s sterile. It’s nothing. It’s wasting your life.” Life in the country meant having to “drive 20 miles to buy a gingham dress or a Sears, Roebuck suit.”
He was a shoe-in to win that governor’s race, but once he said all that, he could not connect with the majority of New York residents who weren’t from the city. His big mouth made him lose the race.
Know your customer (maybe a lesson for NFL players). Be careful with what you say and what you do because the way your customer reacts may have a lasting impact on your business. People don’t forget. It’s critical to know your customer.