No Sense In Being Right If You Can't Get It Right


by Brandon Steiner July 21, 2016 0 Comments

After I decided to start this blog, one of my first concerns was the name. I figured the name was vitally important, and not necessarily something I should choose on my own, so I asked my promotional team at Steiner Sports to help me come up with one. We set up a Google Doc for everyone to share their suggestions, and within an hour, seven or so people had suggested over 50 names. We had a meeting. More names popped up. Here’s a sample: 

What Else? with Brandon Steiner; Blogging and Tackling; No BS with Brandon Steiner; Brandon Steiner Blog; The BS report with Brandon Steiner; BS’ing with Brandon Steiner; Add a little BS to your life; Brandon’s Truths; Steinerisms; First to Market; The Truth According to Brandon; Getting it Right; Brandon Hilton; Brandon’s Blog; Turning dirt into dollars; Brandon Talks Business; Brandon Blogs; Brandon’s Business Blog; More Than Just Balls; Secrets of the Soup; 24 Hour Steiner; Business Playbook Blog; Blogging Business; Winning Ingredients Naturally, everyone went to the mat for the name they came up with, and they attacked every other name. The meeting went nowhere. Not only did it go nowhere, but a bunch of people left angry. Then I emailed some of my friends, and each of them had a different suggestion. Everyone I asked about the name had good thoughts to add, but taken together, they all canceled each other out.

Pretty soon a whole day had gone by. Not only did I not have a name I was confident about, but I was now insecure about every name because every name had been criticized. I began to realize that if I kept looking for the perfect blog name, I’d never get to write a single post!

In fact, it became so much easier to find something else to do, rather than to find a name for my blog!  I became so inundated with other tasks and easily distracted by indulging in my other projects during that period of time I didn’t quite realize I was procrastinating. 

Failing to face the issue head-on caused me to continually postpone the launching of my blog; it lead me to completely defeat the purpose of accomplishing the thing that mattered most because I wanted to do it perfectly.  

What about you?  Is there something at work you’re constantly struggling with, that’s just a way of procrastinating? What about in your personal life? 

What are you trying to get right – but just getting stuck on?

 




Brandon Steiner
Brandon Steiner

Author

Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.




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