The Four R's to Overcoming Procrastination

by Brandon Steiner July 31, 2016 0 Comments

Mark Twain once said, “The secret to getting ahead is getting started.”

Those words hold true for each and every situation we come across. Unfortunately, many people have made up in their mind that they would rather do other things than to take the first step in getting started. They procrastinate.

Here are the Four R’s to Overcoming Procrastination:


Recognize that you’re procrastinating is the first step to take in resolving it.


Why is it you are procrastinating? Could it be you are overwhelmed by the project just like I wrote about previously when I was trying to decide on a name for my blog? Could it be that you think you will fail?


After realizing the reason behind your procrastination, you will want to talk yourself through completing the task by telling yourself that you will not fail.  Reassure yourself that a feeling of being slightly overwhelmed is okay as long as you don’t allow the feeling to engulf you.

As odd as it may seem, perfectionists are often procrastinators because they tend to think “I don’t have the proper resources or ability to do this perfectly so I just won’t do it at all.”


After talking yourself through the process of procrastination and finally completing the task, reward yourself by eating your favorite food or visiting your favorite place.

Mithilesh Chudgar said, “Procrastination is the grave in which opportunity is buried.” Therefore, I strongly urge you to breathe life into your talents, birth your ideas and allow your passion to come alive!

What sort of passion, talent, or ideas have you buried in the graveyard of procrastination?

What’s the first thing you will do to bring them back to life?

Brandon Steiner
Brandon Steiner


Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.

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