What Would Magic Do?


by Brandon Steiner May 10, 2017 0 Comments

One man’s diagnosis changed the world forever.

On November 7, 1991, Magic Johnson announced he was HIV-positive, and retired from the NBA, at the age of 32.

It was a titanic loss for a man who for his whole life felt he was born to play basketball, and a titanic loss for basketball itself. But as I said on Monday regarding Hurricane Sandy, loss is inevitable; what’s important is not to lose the lessons.

Rather than running from his adversity, Magic stared it down and did just that. Determined to maintain his health, he immediately began comprehensive medicinal, nutrition, and exercise regimens. And dove into cultivating his interests off the court (business, public awareness, media, entertainment, etc.).

Magic never wasted a day asking “Why me?”

Now, more than two decades later, one of our greatest competitors is alive, well and prospering in multiple areas.

And thanks to his unfathomable courage and inspiring efforts, millions suffering under the weight of a once-unconquerable disease have also stared down their struggles - and lived not just to fight another day, but to thrive in life.

Ask anyone who remembers November 7th, 1991, and they’ll tell you it was one of the darkest days in modern sports history. But today, it’s become something entirely different: a symbol of hope rising from turmoil, of a new life beginning as another one ended.

Magic left the court, but he never stopped running the point:

No matter how many defenders lie between you and the hoop, you must never stop driving and creating.

Next time you feel you’re facing insurmountable odds, think: What Would Magic Do?




Brandon Steiner
Brandon Steiner

Author

Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.




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