As CEO of Steiner Sports Marketing Inc. Brandon Steiner has worked with some of the greatest athletes coaches and managers in sports. While collecting their personal stories and anecdotes he has accumulated a wealth of expert knowledge on the enduring principles of leadership strategy planning and success. In The Business Playbook he combines his own proven business philosophy with their leadership lessons distilling the experiences of some of the sports world's biggest names into solid practical principles exeutives can use to take their businesses to the top. Steiner applied these same principles and strategies to his own business and has grown his company from a 4000 investment into a 50 million powerhouse. If you love sports and sports figures and want to learn how to apply the strategies of the superstars to propel your business to success here is your chance to take lessons from some of the top sports champions in the world! Published by Entrepreneur Press175 pages. Terrific gift for the sports-loving businessperson.