Why Not?


by Brandon Steiner September 02, 2012 0 Comments

I was in the airport the other day talking to a Yankees fan, and I asked him if he was a collector, or had ever bought a Steiner item as a gift for someone. He said no on both counts.

So, I asked him: “Why not?”

The man said that he was simply not that into material things, didn’t have a lot of stuff in his house. But when he thought about it, he realized that indeed, he had a few friends who did appreciate memorabilia, and for whom the right Steiner collectible would make a good gift.

Why not? That’s when the real conversation begins. Some people have a good answer, but most don’t; at the very least, the question gets them to think about the issue at hand in a more serious manner than they ever have before. It opens up their mind a bit, and that’s when you can get in there!

Why not? is a great, honest starting point in sales.

(Speaking of which, have you considered purchasing my new book, You Gotta Have Balls? It covers the best lessons I’ve learned about managing business and personal relationships, being a successful entrepreneur, and sticking to your passions when the world is telling you to give up. If any of that interests you, why not give it a chance? You can buy it here.)




Brandon Steiner
Brandon Steiner

Author

Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.




Also in "What Else?" Blog

What's Your Tea?
What's Your Tea?

by Brandon Steiner March 22, 2017 0 Comments

Are you thinking about what’s next? You don’t always have to invent something; sometimes improving the thing you do best can be a game changer.

Read More

How to Get and Give the Perfect Interview
How to Get and Give the Perfect Interview

by Brandon Steiner March 21, 2017 0 Comments

Had the chance to speak with the legendary Bruce Beck of NBC New York to talk about the keys to getting and giving the perfect interview.

Read More

A Leader is There for the Good and the Bad
A Leader is There for the Good and the Bad

by Brandon Steiner March 20, 2017 0 Comments

There's responsibility and then there's accountability; both two very different but necessary elements when it comes to leadership.

Read More