Why Not?


by Brandon Steiner September 02, 2012 0 Comments

I was in the airport the other day talking to a Yankees fan, and I asked him if he was a collector, or had ever bought a Steiner item as a gift for someone. He said no on both counts.

So, I asked him: “Why not?”

The man said that he was simply not that into material things, didn’t have a lot of stuff in his house. But when he thought about it, he realized that indeed, he had a few friends who did appreciate memorabilia, and for whom the right Steiner collectible would make a good gift.

Why not? That’s when the real conversation begins. Some people have a good answer, but most don’t; at the very least, the question gets them to think about the issue at hand in a more serious manner than they ever have before. It opens up their mind a bit, and that’s when you can get in there!

Why not? is a great, honest starting point in sales.

(Speaking of which, have you considered purchasing my new book, You Gotta Have Balls? It covers the best lessons I’ve learned about managing business and personal relationships, being a successful entrepreneur, and sticking to your passions when the world is telling you to give up. If any of that interests you, why not give it a chance? You can buy it here.)




Brandon Steiner
Brandon Steiner

Author

Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.




Also in "What Else?" Blog

Be The Change You Wish To See
Be The Change You Wish To See

by Brandon Steiner June 28, 2017 0 Comments

On the most recent episode of my podcast, Unplugged with Brandon Steiner, I spoke with the founder of the Equal Justice Initiative and author of "Just Mercy", Bryan Stevenson.

Read More

You Have to Have a Reason to Keep You Motivated
You Have to Have a Reason to Keep You Motivated

by Brandon Steiner June 26, 2017 0 Comments

Having a reason gives you a sense of urgency.

Read More

The Easiest $5 I Ever Made
The Easiest $5 I Ever Made

by Brandon Steiner June 23, 2017 0 Comments

Here's a valuable lesson about the easiest $5 I ever made.

Read More