Brandon Steiner Author

I started Steiner Sports in 1987 with a one-room office, $4,000 and single Mac computer. Today, Steiner Sports is the most successful memorabilia company of its kind with over $35 million in annual sales. My mindset has always been to be fearless – that mentality has helped me secure partnerships with the most elite names in sports; Derek Jeter, Eli Manning, Mark Messier and Carmelo Anthony, among others. My focus as a speaker is to grow your business by differentiating yourself from your competitors through building relationships, motivating your team, increasing productivity, and anticipating your customers’ needs.

You Gotta Have Balls by Brandon Steiner

You Gotta Have Balls: How a Kid from Brooklyn Started from Scratch, Bought Yankee Stadium, and created a Sports Empire

Brandon Steiner went from a kid who sat in the nosebleed seats at Yankee and Shea Stadiums to CEO of Steiner Sports Marketing Inc., one of the largest sports marketing and memorabilia companies in the United States, with an inventory of more than 10,000 collectibles. You Gotta Have Balls details Steiner’s multiple entrepreneurial adventures, where he has both learned and taught others his fair share of “rules.” Along the way, he developed some of the most innovative approaches to business-methods that many of today’s companies would be wise to observe and employ themselves.

The Business Playbook by Brandon Steiner

The Business Playbook: Leadership Lessons From the World of Sports

As CEO of Steiner Sports Marketing Inc., Brandon Steiner has worked with some of the greatest athletes, coaches and managers in sports. While collecting their personal stories and anecdotes,he has accumulated a wealth of expert knowledge on the enduring principles of leadership, strategy, planning and success.

In The Business Playbook, he combines his own proven business philosophy with their leadership lessons, distilling the experience of some of the sports world's biggest names into solid, practical business principles you can use to take your business or your career to the top. Steiner applied these same principles to his own business and has grown his company from a $4,000 investment into a $35 million powerhouse.


“Brandon Steiner’s story illustrates not only how You Gotta Have Balls, but how to keep a million balls in the air at the same time. His delightful, insightful anecdotes will inspire anyone juggling life’s challenges.”

- Harvey Mackay, author of the #1 New York Times bestseller Swim with the Sharks Without Being Eaten Alive

“It take tremendous confidence and vision to start your own business and great leadership and execution to built it into a market leader. That’s exactly what Brandon has done.”

- Derek Jeter, New York Yankees


“Brandon has been a tremendous partner and friend over the years. He is one of the true playmakers in this business.”

- Eli Manning, New York Giants

“[You Gotta Have Balls] will light your fire, make you laugh your ass off, and respect the courage and the character of Brandon Steiner, a person that comes along once in a lifetime-and use his balls-growing experience and wisdom to grow your own. BUY THIS BOOK NOW!”

- Jeffrey Gitomer, author of The Little Red Book of Selling and The Sales Bible

“Brandon Steiner is the real closer when it comes to big business.”

- Mariano Rivera, New York Yankees

“Nobody ever goes into Brandon’s office-it’s still too crowded.”

- Yogi Berra, New York Yankees

“I’ve known Brandon Steiner for the past twenty years, and I’ve never seen anybody more dedicated or committed to excellence in overcoming problems than him. His attitude is infectious, his competitiveness is unmatched, and his concern for other people is inspirational. I’ve learned a great deal from Brandon by being around him, and I’ve learned even more from his book.”

- Lou Holtz, legenedary football coach, active sportscaster, author and motivational speaker

“Being a good entrepreneur is like being a good point guard. You have to be creative, to see into the future, and to execute the best play possible. In this book, Brandon shows you how to do all of it.”

- Magic Johnson, Los Angeles Lakers