All Communication is Not Equal.


by Brandon Steiner September 11, 2012 0 Comments

Do you have your back turned on new methods of communication?

My kids don’t listen to voicemails. If I leave them a voicemail, they say, ‘Why didn’t you just text?’

When my generation came of age, answering machines were like a miracle. But that was my generation’s thing. The next generation wants to communicate with their own thing. Right now, that looks like texting.

Some people prefer email. Some are most reachable - astoundingly - via facebook. Some old schoolers still like voice communication.

Very few people realize that this country still has a postal service, and when you can get a letter through to someone, that can often be the most effective form of communication.

My point is: If trust and communication are the two most important parts of any relationship - how are you doing on the latter?

With your loved ones? With your clients?

If you’re using *your* preferred method of communication to reach everyone in your life, you’re likely not getting through to *every* one.

 

Buy my new book, You Gotta Have Ballshere.




Brandon Steiner
Brandon Steiner

Author

Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.




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