How you say it and what they listen to

by Brandon Steiner September 13, 2012 0 Comments

In my last post, I talked about how all communication is not equal: that to get through to people, you need to reach out to them via their preferred mode of communication - be it phone, text, email, social network, letter, smoke signal, carrier pigeon, primal screaming, whatever. Just as important as what you say to them is how you say it to them/what they listen to.

This is crucial in both our personal and professional lives, but in this post I want to focus on the professional side, specifically regarding social networking.

Because if you’re trying to build a career or a business and you’re not utilizing the power of social media, the world is quite literally passing you by.

This is no longer a matter of style or preference, any more than deciding whether you want to get your food from the supermarket or go out and hunt for it is.

My point is, if you’re not promoting and networking on social media, you might as well be building your business - or your career - in the woods, alone, with your hands tied behind your back.

Read the following statistics and I think you’ll see what I mean:

  • 56% of Americans have a profile on a social networking site.

    - This is up from 52% last year and 48% the year before.

          - In other words, this “trend” isn’t going anywhere but up.
  • It’s not just “young people.”

          - 55% of Americans 45-54 have a profile on a social networking site.

          - In fact, from 2011-2012, this age cohort experienced bigger                  
            growth than any other.
  • 22% of Americans use social networking sites *several times per day*.

  • The sheer number of social network users worldwide is staggering:

          - Facebook: 901 million (7+ billion(!) unique monthly visits)

          - Twitter: 555  million (182.1 million) 

          - LinkedIn: 150 million (85.7 million)

          - Pinterest: 11.7 million (104.4 million)
  • Users 45 years of age and older:

          - Facebook: 19%

               - Twitter: 26%

               - Linkenin: 25.5%

               - Pinterest: 36%

Further food for thought:  

  • 6 billion people inhabit the earth. 4.8 billion have a mobile phone. 4.2 billion own a toothbrush
  • 56% of consumers say they’re more likely to recommend a brand to a friend after becoming a fan of it on Facebook.
  • There are more than 3.5 billion pieces of content shared each week on Facebook.
  • 64% of Americans stream mobile video at work.
  • 33% of people say they would choose a job that offers social media freedom, device flexibility and work mobility over a similar job that offers higher salary.
  • 65% of adult internet users use a social networking site.

(Sources: Convince & ConvertDigital Buzz BlogTweetSmarter)

As you can see, the social networking train has left the station. It’s gaining steam, and covering more ground every day, every second that you read this very post.

Are you on board?

Buy my new book, You Gotta Have Ballshere.

Brandon Steiner
Brandon Steiner


Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.

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