What's in Your Wallet?


by Brandon Steiner October 18, 2012 0 Comments

Is doing the wrong thing only wrong when you get caught?

After being benched towards the end Game 1 of the ALCS at Yankee Stadium, Alex Rodriguez got caught flirting with, and giving a baseball to, two females in the stands.

Needless to say, Yankees fans were up in arms when they heard this news. But let’s be real - this kind of thing probably happens all the time in Major League Baseball. I don’t think A-Rod invented that move, and I don’t even think he was the first one to do it in a very important game.

So I don’t think the problem was what A-Rod did, or that he got caught.

I think the problem is A-Rod himself.

Because A-Rod doesn’t have credibility built up with the fans. Throughout his career, he’s been his own worst enemy, creating one controversy after another.

In short, outside of his mammoth talent, A-Rod hasn’t given fans much reason to like him.

Imagine if Derek Jeter or Curtis Granderson had done something like give a woman a ball during a game (not that I think they would). Do you think everyone would turn on them so quickly? It’s more likely that they’d find a way to justify the action, saying it was basically innocent, because they have credibility.

It’s like that Capital One commercial that asks, What’s in your wallet?

The Jeters and Grandersons are flush with goodwill.

A-Rod’s wallet is (ironically) empty.

What about you?

Do you build up credibility with your loved ones and coworkers by being consistent and generous with them? Will they be there to defend you when your controversy comes?

What’s in your wallet?




Brandon Steiner
Brandon Steiner

Author

Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.




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