I was thinking about the concept of strategy all afternoon.
Strategy is defined as: A plan of action or policy designed to achieve a major or overall aim.
Having a game plan and setting goals is great, but those are just tactics. If you’re doing these things in isolation from each other, you’re not going to go far.
Your plans and goals have to be part of an overall strategy - a major life goal that remains the same, day-to-day, month-to-month, year-to-year.
Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.