Doing Good vs. Doing Well

Most people are focused on doing well.

Back in 1984, I opened a Hard Rock Cafe as an assistant General Manager and ran the place every night.

It was an amazing experience. We had well over 200 people in line between 2:00 pm in the afternoon and 2:00 am at night every day.

One Saturday night, I went to the owner; Isaac Tigrett, and said "it's amazing how well we are doing. Tonight, we broke every sales record!"

His response caught me off-guard.

He said "Brandon, I'm worried. Can we take care of the customers the right way? I want to give all of them great food and having so many people in line concerns me. I want us to be significant for years to come, and not just successful now. I want you to go outside each night and thank everyone for waiting. Offer them soup when it's cold and iced tea when it's hot."

So several times a night, I would go out to the line and serve them iced tea or soup. Some nights it snowed, and some nights it was 95 degrees outside.

Honestly, I wasn't too happy about this at first.

But then, the extra service I provided began to pay off. I started to meet so many people: celebrities, athletes, and more. Just by going outside, I met tons of people and built an amazing database of contacts.

You see, most people are thinking about how to make more money. Some people think "Once I get this promotion, I'll spend more time with my family and get more rest. Maybe then, I'll have a catch with my son."

If you think this way, you're doing it wrong!

Doing good will always lead you to doing well.

NOT the other way around.

There will be more to come on this subject in my latest book, due to arrive this fall.


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