Everyone Needs a “Why” to Work Toward Success


by Brandon Steiner September 13, 2016 0 Comments

My mother used to say “If you know how to do business, it doesn’t matter whether you sell socks or stocks.”

Mia Hamm, one of the greatest female soccer players ever, during her stint with the US Women’s National Soccer Team once told me “Personally, what I want to know is that I matter, that I make a difference, that this team, in order to succeed, needs me to be a part of it and then I need to know what that part is. I’ll give everything I have to give if I know that it’s of some importance.”

Mia is the first-ever three-time U.S. Soccer athlete of the year. At the University of North Carolina with her leading, the team won four consecutive NCAA titles.

A champion becomes a champion for a reason and the first step in becoming a champion is your reason, your “why”

Mia was a champion at soccer because she knew the “why” in filling a desire to accomplish what she did in the sport. She wanted to make a difference and it ultimately drove her to success. It was her “why” that caused her to play a part and fill a niche.

What’s your “why” in business? Do you think “it” could be important enough to drive you to success?




Brandon Steiner
Brandon Steiner

Author

Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.




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