The NFL seems to be in a downward spiral and thinking about all these NFL players who still find it in them to kneel each Sunday, I am reminded of another story about how Ed Koch got himself in trouble when he ran for governor in 1982.
I was a big fan of Ed Koch. He was a great mayor for the city of New York, but he got himself into trouble when he didn’t know how to talk to his audience.
Speaking on a potential move to Albany, Koch said, “Have you ever lived in the suburbs? It’s sterile. It’s nothing. It’s wasting your life.” Life in the country meant having to “drive 20 miles to buy a gingham dress or a Sears, Roebuck suit.”
He was a shoe-in to win that governor’s race, but once he said all that, he could not connect with the majority of New York residents who weren’t from the city. His big mouth made him lose the race.
As the internet continues to connect us all together, our words and actions have the potential to reach masses at scales that topple the reach Ed Koch had with his statement. Know your customer (maybe a lesson for NFL players) A lesson to keep in mind; Be careful with what you say and what you do because the way your customer reacts may have a lasting impact on your business. People don’t forget. It’s critical to know your customer.
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At least one sports agent said that once you become an NFL prospect you become a “business.” Each NFL player is his own brand and his own business. He must choose how to use his brand and grow his business. In doing so, he must know his customers (which includes fans, the league, NFL teams, coaches, other players, etc.). I don’t think this post discourages NFL players from taking stands on social issues. Rather, players should be wise about how they take such stands. If “kneeling” enhances their “business” and their brand, then it may be right for them. If not, then the player should consider a different way to affect change.
I often look forward to your newsletters, the lessons and stories are always profound. This is the first time I’ve been taken a back by one. What exactly do you mean by “maybe a lesson for NFL players”? I understand your Koch reference, but do you understand why those players are kneeling? Do you think they’re doing it simply on a whim and ignorant of the risks? The aim is to have a lasting impact that is not easily forgotten. Consumerism should never overtake ethical concerns, and if someone dares to risk their career/reputation to make their voices heard maybe we should listen.