It's March, and I imagine a majority of you have brackets filled out and are spending most of your time watching the NCAA tournament games you won't remember much of a few weeks from now.
I don't blame you. It's a great time of the year to be a sports fan, and particularly a hoops fan. I love it.
But my question for you is this - how do you get the NCAA tournament excitement level going in your office about your company? How can you inspire your coworkers and employees and get behind them the way we all get behind the tournament?
Let's not dummy ourselves down though, thinking that after a new winner raises the trophy that the sports year is going to slow down. NBA and NHL playoffs are on the way, baseball season is underway, and before you know it the NFL will be back at it for another season.
So how do you try to find an interest in something you don't really know or care about the same way you root for teams and leagues?
The American Gaming Association estimates that over 47 million Americans will fill out a bracket this year, wagering over $8.5 billion dollars! Over 97 million people tuned in to the tournament last year. And most importantly, March Madness is estimated to cause $4 billion in corporate losses due to distracted, unproductive employees. The average worker will watch over 6 hours of tournament coverage while on the job!
Don't get the wrong idea here - I'm not advocating for you not to get into March Madness. That would be crazy. But when you start adding up the amount of hours the average person spends watching these games, I think we should all try to match that time spent with productive time learning new skills we can use to better ourselves.
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