You Gotta Have Balls chronicles the story of how Brandon Steiner came from humble beginnings to build the most successful sports marketing brand in the industry. Brandon tells his own rags-to-riches story: how he went from growing up with a single mother in a shoebox-sized apartment in Brooklyn to buying the Old Yankee Stadium, and managing a sports marketing empire with all the lessons learned along the way. If you have a dream career, but don't know how to make it come true, or if you just want to close more deals and make more money from the work you're already doing, read this book. Buy this book to get the balls needed to take risks, be first to market, follow-up & make booms from busts. In You Gotta Have Balls, Steiner puts us inside his own mind, demonstrating from the inside-out the business and life philosophies that have propelled him to the top of the sports and marketing worlds.