The World is Our Classroom.


by Brandon Steiner August 30, 2012 0 Comments

Do you see the school in this picture?

In order to be and stay successful in business, we must continually use the world as our classroom.

I’m in sales, so I load up on retail classes. I walk through malls with no intention to buy – only to learn: which colors are in, which products are becoming more popular, which items are attracting people’s attention, how prices have changed, etc.

And I also look for the non-obvious things, like people’s expressions when they browse and buy - how each product seems to make them feel. Which age groups are attracted to which items.

I walk down every aisle in the supermarket, to do the same.

I sell to sports fans specifically, so every time I’m at a game, I take some time out to walk 360° around the stadium, to see: which players are moving people to buy jerseys and other items, which items themselves are moving people, if anything I’ve never seen before has come out, etc. (In an upcoming post, I’ll tell you how one of my stadium audits, years ago, led to the creation of one of our most popular Steiner collectibles.)

(If you want to know which styles are in fashion, go to your nearest department store and check out what’s on the racks.)

Heck, you don’t even need to leave the house anymore to learn from the world. Did you know that the equivalent of 8 years of content are uploaded to YouTube every day? If you’re not using YouTube as a teacher, you’re falling behind.

Do you consider yourself a student? Even if your last day of school was years ago, you should.

Buy my new book, You Gotta Have Ballshere.




Brandon Steiner
Brandon Steiner

Author

Brandon Steiner is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN NY Radio 98.7 FM and as host of "The Hook-Up with Brandon Steiner" on YES Network. He has appeared frequently on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, Brandon lives in Scarsdale, New York, with his wife, Mara and children Crosby and Nicole.




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